Saturday, March 14, 2009
The Cost of DE
Publishers will want to know, How can we justify the extra time and money required by developmental editing? How much does the work of a DE increase the sales of a book, or enhance its critical reception? These valid questions are hard to answer in dollars, but the lack of metrics should not keep a publisher from delving into developmental editing. After all, there are plenty of qualitative factors widely believed to determine the success or failure of a book. We publishers have no tangible proof that strong cover designs increase sales, yet we assign an almost totemic power to the arrangement of image, color, and type.